Executive summary

An ICP slide defines the firmographic, behavioural, and needs traits of the best-fit customer, focusing go-to-market. This is the Ideal Customer Profile (ICP) from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for ideal customer profile, and it walks through everything from firmographic definition and segmentation to activating the profile across sales and marketing. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this asset covers

This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.

  • Context, Scope and Objectives
  • Approach and Methodology
  • Firmographic Definition and Segmentation
  • Needs, Triggers and Buying Signals
  • Fit Criteria and the Scoring Model
  • The Anti-Profile and Disqualification

Create a free account to view the full page