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ENGAGEMENT
Ideal Customer Profile (ICP)
An ICP slide defines the firmographic, behavioural, and needs traits of the best-fit customer, focusing go-to-market.
IntelligenceExecution patternsIndustryCross-industryPracticePMO & ExecutionFocus05 Execution Playbooks
ideal customer profileicpfirmographic definition and segmentationneeds, triggers and buying signalsfit criteria and the scoring modelthe anti-profile and disqualificationslide definesdefines firmographic