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Life Sciences & Pharmaceuticals AI Strategy: opportunities, use cases & the operating model

In pharma, AI's value concentrates in R&D and safety: compressing discovery timelines, sharpening trial design and recruitment, and industrializing pharmacovigilance, where each avoided delay is worth exclusivity-period revenue.

Where AI creates value

Target identification — Multi-omics and literature-driven target discovery
Molecule design — Generative chemistry and property prediction
Trial design — Protocol optimization and synthetic control arms
Patient recruitment — Site selection and eligibility matching at scale
Pharmacovigilance — Adverse event intake, coding, and signal detection
Regulatory and medical writing — Submission and CSR document generation

Top AI use cases

  1. Generative and structure-based design proposing candidate molecules with predicted ADMET
  2. Trial protocol optimization and feasibility using historical and real-world data
  3. Patient recruitment matching eligibility against EHR and registry populations
  4. Automated adverse event case intake, MedDRA coding, and safety signal detection
  5. Medical writing copilots drafting clinical study reports and regulatory submissions

What has to change (operating model)

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