Executive summary

A marketing operating model, how teams, channels, data, and budget are organised to run marketing at scale and connect spend to pipeline and revenue. This is the Marketing Operating Model from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for marketing operating, and it walks through everything from diagnosing the current operating model to ways of working and agile pods. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this model covers

This is a preview of the full deliverable. Inside the Stratenity Library, this model walks your team through the complete method, section by section, with a worked client example threaded throughout.

  • Purpose and When to Use This Method
  • The Marketing Mandate and Role
  • Diagnosing the Current Operating Model
  • The Operating Model Design Framework
  • Structural Archetypes and Selection
  • Capabilities and Skills Architecture

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