A marketing operating model, how teams, channels, data, and budget are organised to run marketing at scale and connect spend to pipeline and revenue. This is the Marketing Operating Model from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for marketing operating, and it walks through everything from diagnosing the current operating model to ways of working and agile pods. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this model covers
This is a preview of the full deliverable. Inside the Stratenity Library, this model walks a consultant through the complete method, section by section, with a worked client example threaded throughout.
- Purpose and When to Use This Method
- The Marketing Mandate and Role
- Diagnosing the Current Operating Model
- The Operating Model Design Framework
- Structural Archetypes and Selection
- Capabilities and Skills Architecture
- Ways of Working and Agile Pods
- Martech and the Data Stack
- The Agency and In-House Model
- Budget Allocation and ROI Governance
- Performance Measurement and Analytics
- Transition, Change, and Failure Modes
- Governance, Roles, and the Ninety-Day Check
Review, download, and activate in 48 hours
Stratenity Library subscribers can review this model in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.
Read the full asset on the Stratenity Library › Not a member yet? Start a free trial to unlock and activate it, or sign in if you already have an account.