A customer journey map, the stages, touchpoints, and moments of truth across the experience, with the pain points and opportunities to fix or amplify each. This is the Customer Journey Map from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for customer journey, and it walks through everything from research and the evidence base to prioritising the fixes. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this map covers
This is a preview of the full deliverable. Inside the Stratenity Library, this map walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Purpose and When to Use Journey Mapping
- Scoping Personas and Priority Journeys
- Research and the Evidence Base
- Mapping the Current-State Journey
- Pain Points and Moments of Truth
- Quantifying the Journey with Data