A marketing operating model defines how the marketing function is organised, governed, and run so it can deliver consistent market choices at scale. This is the Marketing Operating Model from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for marketing operating, and it walks through everything from organisation design: centralised versus embedded to the martech stack and data. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this model covers
This is a preview of the full deliverable. Inside the Stratenity Library, this model walks a consultant through the complete method, section by section, with a worked client example threaded throughout.
- Why the Marketing Operating Model Determines Impact
- Aligning Marketing Strategy to Structure
- Organisation Design: Centralised versus Embedded
- Capabilities and Roles
- Processes and Ways of Working: Campaign-to-Cash
- Agile Marketing and Squads
- The Martech Stack and Data
- Content and Channel Operating Rhythm
- Budgeting and Marketing Performance
- The Agency and Partner Model
- Governance and Decision Rights
- Applying the Marketing Operating Model to a Real Company
- Common Pitfalls and the Deliverable Pack
Review, download, and activate in 48 hours
Stratenity Library subscribers can review this model in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.
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