A marketing operating model defines how the marketing function is organised, governed, and run so it can deliver consistent market choices at scale. This is the Marketing Operating Model from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for marketing operating, and it walks through everything from organisation design: centralised versus embedded to the martech stack and data. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this model covers
This is a preview of the full deliverable. Inside the Stratenity Library, this model walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Why the Marketing Operating Model Determines Impact
- Aligning Marketing Strategy to Structure
- Organisation Design: Centralised versus Embedded
- Capabilities and Roles
- Processes and Ways of Working: Campaign-to-Cash
- Agile Marketing and Squads