Executive summary

A content and channel strategy delivers consistent, relevant experiences across every channel by managing content as a reusable asset rather than per-channel one-offs. This is the Content and Channel Strategy from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for content and channel strategy, and it walks through everything from the content value chain: plan, produce, publish, measure to personalisation and journeys. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this asset covers

This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.

  • Why a Content and Channel Strategy
  • Audience and Content Strategy
  • The Content Value Chain: Plan, Produce, Publish, Measure
  • Channel Portfolio and Roles
  • Owned, Earned, and Paid
  • Content Operating Model and Calendar

Create a free account to view the full page