Executive summary

CPG, from innovation and demand planning to manufacturing, trade and retail execution. This is the Consumer Packaged Goods Process Pack from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for consumer packaged goods process, and it walks through everything from core operating processes: idea-to-shelf, plan-source-make-deliver, revenue growth management to industry kpis and benchmarks. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this pack covers

This is a preview of the full deliverable. Inside the Stratenity Library, this pack walks your team through the complete method, section by section, with a worked client example threaded throughout.

  • The CPG Industry at a Glance
  • The CPG Value Chain
  • Core Operating Processes: Idea-to-Shelf, Plan-Source-Make-Deliver, Revenue Growth Management
  • Manufacturing and Supply Chain
  • Brand, Trade, and Revenue Growth Management
  • Operating Model and Key Roles

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