The purchase (or marketing) funnel models the narrowing path from awareness to purchase and loyalty, used to size and diagnose conversion at each stage. This is the Purchase Funnel from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for purchase funnel, and it walks through everything from measuring the funnel: brand survey plus behavioural data to the handoff: where the market funnel becomes the sales funnel. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this asset covers
This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Why the Funnel Is a Market System, Not an Advertising Model
- Defining the Stages for a Considered Purchase
- Measuring the Funnel: Brand Survey Plus Behavioural Data
- Conversion Ratios and Stage Benchmarks
- Locating the Constraint: The Stage That Caps the Whole Funnel
- Message and Channel Planning by Stage