Executive summary

The purchase (or marketing) funnel models the narrowing path from awareness to purchase and loyalty, used to size and diagnose conversion at each stage. This is the Purchase Funnel from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for purchase funnel, and it walks through everything from measuring the funnel: brand survey plus behavioural data to the handoff: where the market funnel becomes the sales funnel. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this asset covers

This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks a consultant through the complete method, section by section, with a worked client example threaded throughout.

  • Why the Funnel Is a Market System, Not an Advertising Model
  • Defining the Stages for a Considered Purchase
  • Measuring the Funnel: Brand Survey Plus Behavioural Data
  • Conversion Ratios and Stage Benchmarks
  • Locating the Constraint: The Stage That Caps the Whole Funnel
  • Message and Channel Planning by Stage
  • The Handoff: Where the Market Funnel Becomes the Sales Funnel
  • Loyalty and Advocacy as Funnel Re-entry
  • Funnel Economics: The Cost of Moving a Buyer One Stage
  • Nonlinear Journeys and the Loop Critique
  • Organising Around the Funnel: Owners, Cadence, and Incentives
  • Common Failure Modes in Funnel Work
  • The Deliverable: The Quantified Funnel Pack
How to use it

Review, download, and activate in 48 hours

Stratenity Library subscribers can review this asset in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.

Read the full asset on the Stratenity Library › Not a member yet? Start a free trial to unlock and activate it, or sign in if you already have an account.