AARRR, Acquisition, Activation, Retention, Referral, Revenue, is a funnel of metrics for growing a product business. This is the Pirate Metrics (AARRR) from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for pirate metrics, and it walks through everything from acquisition: channel metrics that predict payback, not traffic to revenue: from funnel metrics to LTV, CAC, and payback. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this asset covers
This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Why Install Counts Lie: Vanity Metrics and the Funnel Alternative
- The AARRR Funnel: Five Stages and the Logic That Links Them
- Acquisition: Channel Metrics That Predict Payback, Not Traffic
- Activation: Defining the First Value Moment and Measuring Time to It
- Retention: Cohort Curves, Not Averages
- Referral: Invite Loops, Viral Factor, and When k Actually Matters