Executive summary

AARRR, Acquisition, Activation, Retention, Referral, Revenue, is a funnel of metrics for growing a product business. This is the Pirate Metrics (AARRR) from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for pirate metrics, and it walks through everything from acquisition: channel metrics that predict payback, not traffic to revenue: from funnel metrics to LTV, CAC, and payback. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this asset covers

This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks a consultant through the complete method, section by section, with a worked client example threaded throughout.

  • Why Install Counts Lie: Vanity Metrics and the Funnel Alternative
  • The AARRR Funnel: Five Stages and the Logic That Links Them
  • Acquisition: Channel Metrics That Predict Payback, Not Traffic
  • Activation: Defining the First Value Moment and Measuring Time to It
  • Retention: Cohort Curves, Not Averages
  • Referral: Invite Loops, Viral Factor, and When k Actually Matters
  • Revenue: From Funnel Metrics to LTV, CAC, and Payback
  • One Metric per Stage: The Discipline of a Five-Number Dashboard
  • Finding the Binding Stage: Where a Point of Improvement Is Worth Most
  • Pointing the Experiment Engine at the Constraint
  • Sequencing the Fixes: Activation Before Spend, Retention Before Referral
  • Pitfalls: Where AARRR Programmes Go Wrong
  • The Deliverable: An Instrumented Funnel and a Stage-Weighted Backlog
How to use it

Review, download, and activate in 48 hours

Stratenity Library subscribers can review this asset in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.

Read the full asset on the Stratenity Library › Not a member yet? Start a free trial to unlock and activate it, or sign in if you already have an account.