The influence model says behaviour change at scale needs four conditions, role modelling, understanding and conviction, reinforcement mechanisms, and capability building. This is the McKinsey Influence Model from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for mckinsey influence, and it walks through everything from role modelling: seeing leaders act differently to why all four must work together. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this model covers
This is a preview of the full deliverable. Inside the Stratenity Library, this model walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Why Behaviour Change Needs More Than a Memo
- The Four Building Blocks in Overview
- Role Modelling: Seeing Leaders Act Differently
- Fostering Understanding and Conviction
- Reinforcing with Formal Mechanisms
- Developing Talent and Skills