The Kano model classifies product attributes by how they drive satisfaction, must-be, one-dimensional, attractive, indifferent, reverse, revealing where investment delights versus merely prevents complaints. This is the Kano Model from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for kano, and it walks through everything from designing the paired functional and dysfunctional questionnaire to continuous analysis: the satisfaction and dissatisfaction coefficients. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this model covers
This is a preview of the full deliverable. Inside the Stratenity Library, this model walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Satisfaction Is Not One Line: The Two-Dimensional Logic of Kano
- The Five Attribute Categories and How to Recognise Them
- Designing the Paired Functional and Dysfunctional Questionnaire
- From Feature Backlog to Testable Attribute Set
- Fielding and Sampling: Getting Clean Kano Data
- The Evaluation Table: Scoring Paired Responses into Categories