Executive summary

The Kano model classifies product attributes by how they drive satisfaction, must-be, one-dimensional, attractive, indifferent, reverse, revealing where investment delights versus merely prevents complaints. This is the Kano Model from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for kano, and it walks through everything from designing the paired functional and dysfunctional questionnaire to continuous analysis: the satisfaction and dissatisfaction coefficients. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this model covers

This is a preview of the full deliverable. Inside the Stratenity Library, this model walks a consultant through the complete method, section by section, with a worked client example threaded throughout.

  • Satisfaction Is Not One Line: The Two-Dimensional Logic of Kano
  • The Five Attribute Categories and How to Recognise Them
  • Designing the Paired Functional and Dysfunctional Questionnaire
  • From Feature Backlog to Testable Attribute Set
  • Fielding and Sampling: Getting Clean Kano Data
  • The Evaluation Table: Scoring Paired Responses into Categories
  • Continuous Analysis: The Satisfaction and Dissatisfaction Coefficients
  • Segment Differences: One Feature, Several Kano Types
  • The Decay of Delighters: Why Kano Categories Migrate
  • From Classification to Investment: Prioritising the Roadmap
  • Common Pitfalls in Kano Studies and How to Avoid Them
  • Integrating Kano with QFD and the Living Roadmap
  • The Deliverable: Kano Chart, Coefficient Plot, and Feature Decision Memo
How to use it

Review, download, and activate in 48 hours

Stratenity Library subscribers can review this model in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.

Read the full asset on the Stratenity Library › Not a member yet? Start a free trial to unlock and activate it, or sign in if you already have an account.