JTBD reframes demand around the progress a customer is trying to make, the 'job' for which they 'hire' a product, rather than demographics or features. This is the Jobs To Be Done (JTBD) from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for jobs to be done, and it walks through everything from functional, emotional, and social: the three dimensions of every job to desired outcomes and opportunity scoring: finding the underserved. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this asset covers
This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Progress, Not Products: What Customers Actually Buy
- The Circumstance: Context, Not the Customer, Defines the Job
- Functional, Emotional, and Social: The Three Dimensions of Every Job
- Switch Interviews: Reconstructing the Purchase Timeline
- The Four Forces of Progress: Push, Pull, Anxiety, and Habit
- Writing Job Statements That Are Stable, Solution-Free, and Testable