Executive summary

JTBD reframes demand around the progress a customer is trying to make, the 'job' for which they 'hire' a product, rather than demographics or features. This is the Jobs To Be Done (JTBD) from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for jobs to be done, and it walks through everything from functional, emotional, and social: the three dimensions of every job to desired outcomes and opportunity scoring: finding the underserved. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this asset covers

This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks a consultant through the complete method, section by section, with a worked client example threaded throughout.

  • Progress, Not Products: What Customers Actually Buy
  • The Circumstance: Context, Not the Customer, Defines the Job
  • Functional, Emotional, and Social: The Three Dimensions of Every Job
  • Switch Interviews: Reconstructing the Purchase Timeline
  • The Four Forces of Progress: Push, Pull, Anxiety, and Habit
  • Writing Job Statements That Are Stable, Solution-Free, and Testable
  • Desired Outcomes and Opportunity Scoring: Finding the Underserved
  • Jobs-Based Segmentation: Retiring the Demographic Cut
  • Competing Against Non-Consumption and Compensating Behaviours
  • From Job Map to Roadmap: Translating Jobs into Product Decisions
  • Marketing the Job: Message in the Customer's Own Words
  • Where JTBD Studies Go Wrong: Pitfalls and Corrections
  • The Deliverable: The Job Atlas and the Opportunity Map
How to use it

Review, download, and activate in 48 hours

Stratenity Library subscribers can review this asset in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.

Read the full asset on the Stratenity Library › Not a member yet? Start a free trial to unlock and activate it, or sign in if you already have an account.