The GE-McKinsey nine-box matrix prioritises investment across business units by industry attractiveness and competitive strength, a richer alternative to the BCG matrix. This is the GE-McKinsey Matrix from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for ge-mckinsey, and it walks through everything from selecting industry-attractiveness factors to reading the nine cells. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this matrix covers
This is a preview of the full deliverable. Inside the Stratenity Library, this matrix walks a consultant through the complete method, section by section, with a worked client example threaded throughout.
- What the Nine-Box Adds Over BCG
- The Two Composite Axes
- Selecting Industry-Attractiveness Factors
- Selecting Competitive-Strength Factors
- Weighting and Scoring
- Plotting Business Units
- Reading the Nine Cells
- The Three Strategic Zones
- Resource Allocation Across the Portfolio
- Sensitivity and Scenario Testing
- Common Pitfalls
- Integrating with Portfolio and Capital Allocation
- Deliverable and Communication
Review, download, and activate in 48 hours
Stratenity Library subscribers can review this matrix in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.
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