Executive summary

The GE-McKinsey nine-box matrix prioritises investment across business units by industry attractiveness and competitive strength, a richer alternative to the BCG matrix. This is the GE-McKinsey Matrix from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for ge-mckinsey, and it walks through everything from selecting industry-attractiveness factors to reading the nine cells. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this matrix covers

This is a preview of the full deliverable. Inside the Stratenity Library, this matrix walks your team through the complete method, section by section, with a worked client example threaded throughout.

  • What the Nine-Box Adds Over BCG
  • The Two Composite Axes
  • Selecting Industry-Attractiveness Factors
  • Selecting Competitive-Strength Factors
  • Weighting and Scoring
  • Plotting Business Units

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