Executive summary

Booms and Bitner extended the 4Ps to 7Ps for services, adding People, Process, and Physical evidence, because services are intangible, variable, and co-produced. This is the Extended Marketing Mix (7Ps) from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for extended marketing mix, and it walks through everything from price as a quality signal and a perishability problem to process: designing the delivery system the customer walks through. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this asset covers

This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks a consultant through the complete method, section by section, with a worked client example threaded throughout.

  • Why Services Break the 4Ps: Intangibility, Inseparability, Variability
  • Product in Services: The Core Offer and the Experience Envelope
  • Price as a Quality Signal and a Perishability Problem
  • Place: Distribution, Access, and the Cost of Intermediaries
  • Promotion: The Promise the Operation Must Keep
  • People: The Front Line Is the Product
  • Process: Designing the Delivery System the Customer Walks Through
  • Physical Evidence: The Servicescape and the Cues Customers Actually Read
  • The Service-Profit Chain: Connecting the Three Service Ps to Revenue
  • The 7Ps Coherence Audit: Finding Where the Mix Contradicts Itself
  • Sequencing the Fix: Deliver First, Then Promise
  • Measuring the Mix: A Scorecard Across Seven Levers
  • The Deliverable: A One-Page Service Mix the Board Can Govern
How to use it

Review, download, and activate in 48 hours

Stratenity Library subscribers can review this asset in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.

Read the full asset on the Stratenity Library › Not a member yet? Start a free trial to unlock and activate it, or sign in if you already have an account.