Booms and Bitner extended the 4Ps to 7Ps for services, adding People, Process, and Physical evidence, because services are intangible, variable, and co-produced. This is the Extended Marketing Mix (7Ps) from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for extended marketing mix, and it walks through everything from price as a quality signal and a perishability problem to process: designing the delivery system the customer walks through. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this asset covers
This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Why Services Break the 4Ps: Intangibility, Inseparability, Variability
- Product in Services: The Core Offer and the Experience Envelope
- Price as a Quality Signal and a Perishability Problem
- Place: Distribution, Access, and the Cost of Intermediaries
- Promotion: The Promise the Operation Must Keep
- People: The Front Line Is the Product