Executive summary

Rogers' diffusion theory explains how new products spread through a population in adopter groups, innovators, early adopters, early majority, late majority, laggards, shaped by five product attributes. This is the Diffusion of Innovations from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for diffusion of innovations, and it walks through everything from the five perceived attributes: the levers that move adoption to trialability: designing pilots that convert the cautious. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this asset covers

This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks a consultant through the complete method, section by section, with a worked client example threaded throughout.

  • Why Adoption Follows an S-Curve, and What Bends It
  • The Five Adopter Categories as Working Segments
  • The Five Perceived Attributes: The Levers That Move Adoption
  • Segmenting the Market by Adoption Readiness, Not Demographics
  • The Chasm: Why Early Success Stalls at the Mainstream
  • Opinion Leaders and the Local Proof Network
  • Trialability: Designing Pilots That Convert the Cautious
  • Observability: Making Adoption Visible
  • Compatibility Engineering: Fitting the Innovation to the Installed World
  • Channel Strategy by Diffusion Stage
  • Forecasting Adoption: Using and Abusing Diffusion Curves
  • Common Pitfalls and How to Avoid Them
  • The Deliverable: A Staged Diffusion Plan
How to use it

Review, download, and activate in 48 hours

Stratenity Library subscribers can review this asset in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.

Read the full asset on the Stratenity Library › Not a member yet? Start a free trial to unlock and activate it, or sign in if you already have an account.