Blue Ocean Strategy seeks uncontested market space ('blue oceans') instead of competing in crowded 'red oceans', using the Strategy Canvas and the Eliminate-Reduce-Raise-Create (ERRC) grid to reconstruct value and break the value-cost trade-off. This is the Blue Ocean Strategy from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for blue ocean strategy, and it walks through everything from the strategy canvas to the buyer utility map. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this asset covers
This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Red Oceans Versus Blue Oceans
- Value Innovation Explained
- The Strategy Canvas
- The Four Actions Framework (ERRC)
- Building an ERRC Grid
- The Six Paths Framework