AIDA describes the stages a buyer passes through, Attention, Interest, Desire, Action, and is used to design communications that move prospects toward purchase. This is the AIDA Model from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for AIDA, and it walks through everything from interest: holding the prospect long enough to say something to message and creative mapping: one job per asset. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this model covers
This is a preview of the full deliverable. Inside the Stratenity Library, this model walks your team through the complete method, section by section, with a worked client example threaded throughout.
- A Sales Model Older Than Broadcast: What AIDA Actually Claims
- Attention: Winning the First Two Seconds
- Interest: Holding the Prospect Long Enough to Say Something
- Desire: Converting Understanding into Preference
- Action: Engineering the Ask and Removing Friction
- Instrumenting the Funnel: One Metric and One Instrument per Stage