Executive summary

The VoC process from feedback capture through analysis, closed-loop action, and improvement. This is the Voice-of-Customer Feedback Workflow from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for voice-of-customer feedback, and it walks through everything from listening architecture and feedback capture to kpis and the voc scorecard. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this workflow covers

This is a preview of the full deliverable. Inside the Stratenity Library, this workflow walks your team through the complete method, section by section, with a worked client example threaded throughout.

  • Context, Scope and Objectives
  • Approach and Methodology
  • Listening Architecture and Feedback Capture
  • Analysis, Text Analytics and Driver Identification
  • Closed-Loop Action, Inner and Outer Loops
  • Roles, Responsibilities and the RACI

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