Executive summary

A playbook for marketing operations, campaign workflow, martech, data/attribution and performance reporting. This is the Marketing Operations Playbook from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for marketing operations, and it walks through everything from the campaign lifecycle and workflow to the operating model and ways of working. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this playbook covers

This is a preview of the full deliverable. Inside the Stratenity Library, this playbook walks your team through the complete method, section by section, with a worked client example threaded throughout.

  • Context, Scope and Objectives
  • Approach and Methodology
  • The Campaign Lifecycle and Workflow
  • Martech Stack Architecture and Governance
  • Marketing Data Foundation and Attribution
  • Performance Reporting and the Marketing Dashboard

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