A playbook for marketing operations, campaign workflow, martech, data/attribution and performance reporting. This is the Marketing Operations Playbook from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for marketing operations, and it walks through everything from the campaign lifecycle and workflow to the operating model and ways of working. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this playbook covers
This is a preview of the full deliverable. Inside the Stratenity Library, this playbook walks a consultant through the complete method, section by section, with a worked client example threaded throughout.
- Context, Scope and Objectives
- Approach and Methodology
- The Campaign Lifecycle and Workflow
- Martech Stack Architecture and Governance
- Marketing Data Foundation and Attribution
- Performance Reporting and the Marketing Dashboard
- The Operating Model and Ways of Working
- Performance and Outcomes
- Findings and Insights
- Recommendations and Roadmap
- Value Realisation Framework
- Risks, Assumptions, Issues and Dependencies (RAID)
- Governance and Next Steps
Review, download, and activate in 48 hours
Stratenity Library subscribers can review this playbook in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.
Read the full asset on the Stratenity Library › Not a member yet? Start a free trial to unlock and activate it, or sign in if you already have an account.