A marketing capability map lays out the capabilities the marketing function must have, grouped by domain, as a stable backbone for strategy, investment and architecture. This is the Marketing Capability Map from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for marketing capability, and it walks through everything from the levelled capability model to wiring the map into strategy, architecture, and operating model. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this map covers
This is a preview of the full deliverable. Inside the Stratenity Library, this map walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Context, Scope and Objectives
- Approach and Methodology
- The Levelled Capability Model
- Domain Architecture Across the Five Domains
- Maturity Assessment and Heat-Mapping
- From Heat Map to Investment and Prioritisation