An empathy map captures what a user says, thinks, does and feels (plus pains and gains) to build shared understanding of them. This is the Empathy Map from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for empathy, and it walks through everything from the six quadrants and what each captures to from map to design decisions. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this map covers
This is a preview of the full deliverable. Inside the Stratenity Library, this map walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Context, Scope and Objectives
- Approach and Methodology
- The Six Quadrants and What Each Captures
- Grounding the Map in Research
- Running the Empathy-Mapping Session
- Reading the Map for Tension and Insight