A customer persona map profiles a target customer archetype, goals, behaviours, needs, frustrations and context, to align teams on who they serve. This is the Customer Persona Map from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for customer persona, and it walks through everything from grounding personas in research to keeping personas honest and current. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this map covers
This is a preview of the full deliverable. Inside the Stratenity Library, this map walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Context, Scope and Objectives
- Approach and Methodology
- Grounding Personas in Research
- The Anatomy of a Persona
- Synthesising Research into Archetypes
- Activating Personas Across Teams