The content process from ideation through brief, draft, review/approve, publish and repurpose. This is the Content Production Workflow from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for content production, and it walks through everything from the content lifecycle as a stage-gated flow to publishing, distribution and repurposing. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this workflow covers
This is a preview of the full deliverable. Inside the Stratenity Library, this workflow walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Context, Scope and Objectives
- Approach and Methodology
- The Content Lifecycle as a Stage-Gated Flow
- Ideation, Prioritisation and the Brief
- The RACI and the Ownership Model
- Review, Approval and Quality Control