A b2b buyer journey map maps the stages a B2B buyer (buying group) moves through with their actions, thoughts, emotions, touchpoints and pain points, exposing moments to improve. This is the B2B Buyer Journey Map from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for B2B buyer journey, and it walks through everything from the buying group and its roles to from map to intervention and enablement. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this map covers
This is a preview of the full deliverable. Inside the Stratenity Library, this map walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Context, Scope and Objectives
- Approach and Methodology
- The Buying Group and Its Roles
- Defining the Stages of the Buyer Journey
- Capturing Actions, Thoughts, Emotions and Pain
- Finding and Prioritising the Moments that Matter