Executive summary

A method for deciding who steers growth spend, on what evidence, and with what limits.

What is inside

What the operating model covers

The asset walks a design lead through the council, segment reporting, hiring gates, discount authority, coverage, metric ownership, decision rights, and controls. It includes an operating model table, a role map, and an approval matrix, with a worked synthetic case.

  • A monthly unit economics council
  • Segment profit and loss and cohort dashboards
  • Hiring gates and payback guardrails
  • A discount authority matrix

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