Customer-experience design blueprint, the artifacts a design team creates to shape an experience: research-based personas, end-to-end journey maps with emotions and moments of truth, and the experience principles that guide design decisions. This is the Customer Experience Design (Blueprint) from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for customer experience design, and it walks through everything from personas and jobs to be done to channels and omnichannel. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this asset covers
This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks a consultant through the complete method, section by section, with a worked client example threaded throughout.
- Why Design the Customer Experience
- CX Vision and Principles
- Personas and Jobs to Be Done
- Journey Mapping
- Moments That Matter
- Service Design and Blueprinting
- Channels and Omnichannel
- CX Measurement
- The CX Operating Model
- Technology and Data
- Roadmap
- Applying CX Design to a Real Company
- Common Pitfalls and the Deliverable Pack
Review, download, and activate in 48 hours
Stratenity Library subscribers can review this asset in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.
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