Executive summary

Customer-experience design blueprint, the artifacts a design team creates to shape an experience: research-based personas, end-to-end journey maps with emotions and moments of truth, and the experience principles that guide design decisions. This is the Customer Experience Design (Blueprint) from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for customer experience design, and it walks through everything from personas and jobs to be done to channels and omnichannel. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this asset covers

This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.

  • Why Design the Customer Experience
  • CX Vision and Principles
  • Personas and Jobs to Be Done
  • Journey Mapping
  • Moments That Matter
  • Service Design and Blueprinting

Create a free account to view the full page