Executive summary

A scoring diagnostic that helps growth teams decide which candidate markets deserve entry and what must be true before capital is committed. It keeps market merit separate from organizational readiness, so a strong market cannot mask a weak launch capability.

What is inside

What this diagnostic covers

An anchored rubric covering market attractiveness, business-environment barriers and capability readiness, with the formulas and decision rules written out. The business-environment dimension is adapted from the World Bank B-READY pillars and includes a check on whether rules work in practice. The asset also provides a rater calibration routine built around a shared case, a gap register, an entry economics worksheet and a gate checklist. Execution, governance and KPI tables assign owner roles. A synthetic worked example comes with a failure case and an alternate scenario.

  • Purpose and decision
  • Context and applicability
  • Inputs and evidence
  • Definitions and assumptions
  • Method and analytical logic
  • Current-state assessment
  • Options and business case
  • Recommended design
  • Execution and activation
  • Governance and risk
  • Measurement and benefits
  • Worked example and practice
  • Working tools and references