A research pack for pricing and packaging decisions that keeps evidence and hope apart. It builds the business case from real transaction, discount and win-loss evidence. It labels every figure as observed, inferred, hypothesized or assumed, and turns the riskiest beliefs into tests before commitment.
What this pack covers
The pack covers decision framing and exclusions, an inputs and evidence-grading scheme, and a repeatable method with formulas and scoring anchors. It includes option economics with scenarios, a conditional recommended design, and gated governance with risk and KPI tables. A synthetic worked example comes with a failure case and practice material. Copy-ready templates cover the assumption register, source log, research backlog, challenge checklist and option economics.
- Purpose and decision
- Context and applicability
- Inputs and evidence
- Definitions and assumptions
- Method and analytical logic
- Current-state assessment
- Options and business case
- Recommended design
- Execution and activation
- Governance and risk
- Measurement and benefits
- Worked example and practice
- Working tools and references