Executive summary
A research pack that converts the beliefs behind a pricing and packaging business case into graded, tested assumptions before any option is appraised.
What is inside
What the research pack covers
The asset takes the baseline diagnostic and readiness findings and walks the team through extracting every assumption in the emerging business case, classifying each as observation or hypothesis, grading its evidence, quantifying its value at stake, writing research questions for the risky ones, and running a proportionate research sprint to a freeze gate.
- Scope: the claims behind a pricing and packaging business case, made explicit
- A structured register that separates measured observations from untested hypotheses
- Evidence grading with explicit quality anchors and dated sources
- Value at stake: what the business case loses if each assumption is wrong
- A prioritized backlog of research questions with methods and owners
- A targeted research sprint using transaction data, win-loss and customer interviews
- A freeze gate that hands a tested assumption set to the options appraisal