A one-page, sourced read on a candidate market that ends in a recommended entry route.
What the snapshot covers
The template defines the market, reads demand, buyers, competition, barriers and our right to win from dated sources, separates inferences from facts, and recommends whether and how to enter.
- Framing: market, decision and horizon
- Eight dimensions, from demand to timing
- Structured read with sources, dates and confidence tags
- Rules for demand estimates
- Four entry routes
- Inferences kept separate from facts
- Source provenance log and review record