Executive summary
A method for documenting and testing every assumption behind a country entry sequencing decision before any money is committed to the investment case.
What is inside
What the research pack covers
The asset takes the expansion baseline and readiness findings and walks the team through decomposing the business case into assumption categories, grading each assumption's evidence, ranking assumptions by their effect on the case, writing targeted research questions for the ones that matter, and freezing a versioned register the options appraisal can rely on.
- Scope: the evidence base for a multi-country entry sequencing decision
- How demand, cost, benefit and uncertainty assumptions are structured by category
- Separating observations from estimates and hypotheses, with confidence grading
- A dated source log covering every figure that enters the business case
- Ranking assumptions by how much they move the case, and researching only those
- Research questions with method, owner, budget and deadline
- A challenge session and a frozen register handed to the options appraisal
- Worked example, failure case and working tools