Executive summary

A one-page, sourced read on an industry's structure that ends in a where-to-play recommendation.

What is inside

What the snapshot covers

The template agrees the industry boundary, reads its structure across demand, competition, profit pools, regulation and technology with dated sources, separates inferences from facts, and recommends where to focus.

  • Framing: industry boundary, decision and horizon
  • Eight structural dimensions, from boundary to trajectory
  • Structured read with sources, dates and confidence tags
  • Inferences kept separate from facts
  • Four where-to-play postures
  • Rules for sourcing market size
  • Source provenance log and review record