Executive summary
A method for documenting what is actually known about a competitor move, what is assumed, and what must be researched, before leadership commits money to a response.
What is inside
What the research pack covers
The asset walks a working team from the first reports of a competitor move to a frozen assumption register. It covers the evidence standards for competitor disclosures, win-loss data and customer feedback, the discipline of stating every number as a range with a confidence grade and a dated source, and the design of a short research sprint that closes the weakest assumptions before the business case is built.
- Framing the competitor move as a factual, dated statement
- Building a dated source log from disclosures, win-loss records and customer feedback
- Separating observations from inferences and hypotheses
- An assumption register covering demand at risk, competitor economics, customer response, cost of response, and benefits
- Ranges, confidence grades and provenance for every number the case will use
- Prioritized research questions and a timeboxed research sprint
- A challenge session and freeze gate before the options work begins