Executive summary
A method for documenting and testing every assumption behind a channel partner expansion case before the investment options are appraised.
What is inside
What the research pack covers
The asset walks a research owner through listing every claim the expansion case depends on, splitting observed facts from hypotheses, grading each assumption for materiality and evidence strength, logging sources with dates, and running short research sprints that close the riskiest gaps. It ends with a frozen assumption register, a complete source log, and the open questions the options appraisal must respect.
- Scope: the demand, cost, benefit, and uncertainty evidence behind a channel partner expansion case
- Separating observations from hypotheses before any number enters the business case
- Grading assumptions by how much money rides on them and how strong the evidence is
- A dated source log covering internal records, partner input, and external reports
- Research questions with owners, methods, and closure deadlines for the weakest material assumptions
- Ranges and confidence grades handed to the options appraisal, not single-point estimates
- A frozen register version that governance can trace every business case number back to