Executive summary
A method for turning onboarding funnel data and scattered research into one governed assumption register the investment case can safely be built on.
What is inside
What the pack covers
The asset takes the signed baseline and readiness outputs, defines the assumption register format, sets rules for ranges, confidence grades and provenance, registers compliance constraints that bound the design space, lays out the research methods for closing registered evidence gaps, runs the full register through structured challenge, and freezes it as the single input set for the options appraisal.
- Scope: the assumption base behind a merchant onboarding improvement investment case
- Separating observed funnel facts from improvement hypotheses before any modeling starts
- Demand, conversion, cost and benefit assumptions stated as ranges with confidence grades
- Compliance and risk constraints registered as binding assumptions, not footnotes
- Provenance rules that make every number in the case auditable
- Research questions for the gaps the baseline diagnostic registered
- Structured challenge and freeze before the options appraisal begins