Executive summary
A structured pack for documenting and testing the demand, cost, benefit and uncertainty assumptions behind a patient engagement platform business case.
What is inside
What the research pack covers
The asset walks a digital health team from a candidate engagement offering to a frozen assumption register: what must be true for the offering to be viable, which of those beliefs are measured facts and which are hypotheses, what each is worth if wrong, and which ones deserve research spend before the investment case is written.
- Scope: the assumption base for one patient engagement offering decision
- Five assumption domains: demand, engagement behavior, delivery cost, benefits and pricing, alternatives
- Separating observations from hypotheses, with dated sources for both
- Confidence scoring and value at stake for every material assumption
- A ranked research plan with owners, methods, cost caps and deadlines
- A source log that survives scrutiny at the investment gate
- Handoff rules into the options appraisal and investment case