Executive summary

A reference example from the Stratenity Library of the deal brief a VelorStrategy workspace generates for a live opportunity, here an advisory retainer with an unnamed regional produce co-op. It runs from the deal context through qualification, the go / no-go call, pricing and packaging, profitability and deal economics, to a concession and the negotiation plan.

What is inside

What this deal brief covers

This is a preview of the full deal brief. Inside the Stratenity Library, members read the complete brief, section by section, with every score, figure and recommendation.

  • Deal context
  • Deal qualification
  • Go / No-Go
  • Service pricing
  • Packaging & tiers
  • Profitability
  • Deal economics
  • Concession
  • Negotiation