Executive summary
The pricing and packaging redesign pathway demonstrated end to end on synthetic data, packaged as a case lab a community of practice can run and adapt.
What is inside
What the case and lab cover
The asset closes the pricing and packaging redesign pathway. It contains the full worked engagement for a synthetic business-to-business software vendor, from the first realized-price baseline to the benefits review eighteen months later, plus everything a facilitator needs to run the same engagement as a hands-on case lab: the dataset design, the session structure, the debate checkpoints, the scoring approach, and the adaptation register that turns each session into reusable knowledge.
- A complete pricing and packaging redesign engagement told end to end on a labeled synthetic company
- The evidence baseline, the investment decision, the redesign, the rollout, and the measured results as one connected story
- An exercise dataset that lets teams rediscover every finding themselves
- A facilitated community case lab where teams solve the scenario and defend their decisions
- Structured debate checkpoints and a record of adaptations to each team's own context
- Guidance for facilitators on pacing, scoring, and common wrong turns
- A failure case showing what happens when a team skips the evidence