Executive summary
A worked end-to-end competitive response case and a facilitator-ready lab for practicing the decisions that matter most.
What is inside
What the worked case and lab cover
The asset tells the full story of a synthetic logistics provider responding to a rival's discounting attack, stage by stage, then turns it into a lab with five decision points, a frozen dataset, scoring, and debrief. It includes a run of show, the dataset extract, a decision log template, and an adaptation record.
- A complete synthetic engagement across all ten steps of a competitive response
- How evidence, research, appraisal, design, execution, and review connect
- Five decision points where practitioners commit before seeing the outcome
- A frozen exercise dataset drawn from the pathway's prior assets
- A facilitator guide for self-study, a half-day lab, or a two-day rehearsal
- Decision logs and adaptation records that feed the community library
- Debrief prompts that turn the case into changes in live work