Executive summary

A complete synthetic channel partner expansion engagement, told end to end, packaged as a case lab that communities of practice can run and adapt.

What is inside

What the case and lab cover

The asset tells one synthetic engagement story across all nine stages of the channel partner expansion pathway, with every number carried consistently from baseline through options appraisal to the benefits review. Around the case it supplies a lab design: who facilitates, how teams work the scenario, how decisions are logged and debated, and how adaptations are recorded for the community.

  • Scope: one complete synthetic channel partner expansion engagement, from first diagnostic to benefits review
  • How the nine pathway stages connect, and which decision each stage hands to the next
  • A labeled synthetic company whose numbers stay consistent across every stage
  • The decisions a real team would face at each gate, and how the evidence resolved them
  • A case lab format where teams solve the scenario, debate the decisions, and record adaptations
  • A facilitator guide and exercise dataset for communities of practice
  • What transfers to a live engagement, and what must never be copied from the case