A practical template for reviewing an entered market against the case that justified it. It removes revenue that would have arrived anyway, revenue moved from existing markets, and benefits claimed by other programmes. The board can then see whether the market underperformed or was over-promised, and decide whether to scale, continue, re-scope, pause or exit.
What this asset covers
The asset sets out the decision frame and when to use it, an inputs table with an evidence hierarchy, and a step-by-step method with written formulas, scoring anchors and decision rules you can adjust. It also covers governance gates, controls, a risk register and KPIs with a named measurement owner. A reconciled synthetic example, a failure case, an alternate scenario and a practice exercise show the method in use. Tools you can copy include a benefits register, a variance worksheet, an attribution matrix, a timed review agenda, a re-scoring sheet and a review record.
- Purpose and decision
- Context and applicability
- Inputs and evidence
- Definitions and assumptions
- Method and analytical logic
- Current-state assessment
- Options and business case
- Recommended design
- Execution and activation
- Governance and risk
- Measurement and benefits
- Worked example and practice
- Working tools and references