Executive summary
A design framework for sequencing an approved customer segment investment case and building the measurement architecture the whole program reports against.
What is inside
What the roadmap framework covers
The asset takes the approved investment case and the agreed operating model and walks the roadmap owner through decomposing the case into moves, mapping dependencies, sequencing waves, setting milestones and decision points, building the KPI dictionary, freezing baselines, and writing the target trajectories and attribution rules, ending in an approved roadmap and measurement base.
- Scope: from an approved segment investment case to a sequenced roadmap and an agreed measurement base
- Decomposing the case into moves and benefit lines, each with an accountable owner
- Mapping the dependencies that decide what can start when
- Sequencing moves into waves that bring measured benefit forward
- Milestones, decision points, and wave gates that keep the roadmap honest
- A KPI dictionary pairing outcome measures with their leading drivers
- Frozen baselines, target trajectories, and one attribution rule per benefit line
- A roadmap gate that hands wave one to the implementation playbook