Executive summary

A design standard for the roadmap and measurement system that carries a channel partner expansion from approved case to realized benefits.

What is inside

What this asset covers

Inside, members get the full sequencing method, the gate criteria logic, the KPI dictionary standard, trajectory construction rules, a priced synthetic example, and two reusable working tools.

  • How to translate an approved channel expansion investment case and operating model into a sequenced, wave-based roadmap
  • How to set stage gates that release spend against evidence rather than against the calendar
  • How to build a KPI dictionary that gives every channel measure one owner, one formula, and one source of record
  • How to draw baseline-to-target trajectories that respect activation lags and productive-partner conversion rates
  • How to define tolerance corridors and trigger points that separate normal variance from a case for intervention
  • A worked synthetic example of a two-year reseller expansion roadmap, with a failure case and a peer-review exercise