Executive summary

A funnel-math slide quantifies conversion through each step to a target outcome, so required top-of-funnel and weak steps are clear. This is the Funnel Math from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for funnel math, and it walks through everything from the funnel stages and their definitions to building the slide that forces a decision. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this asset covers

This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks a consultant through the complete method, section by section, with a worked client example threaded throughout.

  • Context, Scope and Objectives
  • Approach and Methodology
  • The Funnel Stages and Their Definitions
  • The Conversion Arithmetic from Top to Revenue
  • Finding the Binding Constraint
  • Sensitivity Analysis and the Growth Bridge
  • Building the Slide That Forces a Decision
  • Performance and Outcomes
  • Findings and Insights
  • Recommendations and Roadmap
  • Value Realisation Framework
  • Risks, Assumptions, Issues and Dependencies (RAID)
  • Governance and Next Steps
How to use it

Review, download, and activate in 48 hours

Stratenity Library subscribers can review this asset in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.

Read the full asset on the Stratenity Library › Not a member yet? Start a free trial to unlock and activate it, or sign in if you already have an account.