A competitive positioning brief shows where a company stands versus competitors on the dimensions buyers care about, and where to differentiate. This is the Competitive Positioning from the Stratenity Library, a governed consulting deliverable that is already built for you. It gives your team the full working method for competitive positioning, and it walks through everything from the dimensions customers actually value to building the positioning into the proposition. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this asset covers
This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks a consultant through the complete method, section by section, with a worked client example threaded throughout.
- Context, Scope and Objectives
- Approach and Methodology
- The Dimensions Customers Actually Value
- Mapping the Competitive Field
- Diagnosing the Undifferentiated Middle
- Choosing Where to Differentiate
- Building the Positioning into the Proposition
- Performance and Outcomes
- Findings and Insights
- Recommendations and Roadmap
- Value Realisation Framework
- Risks, Assumptions, Issues and Dependencies (RAID)
- Governance and Next Steps
Review, download, and activate in 48 hours
Stratenity Library subscribers can review this asset in full, download it, and activate it into a governed, client-ready deliverable in 48 hours rather than weeks. Each asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend.
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