Competitive Positioning

A competitive positioning brief shows where a company stands versus competitors on the dimensions buyers care about, and where to differentiate.

Asset IDCT-SOL-SOL-STR-006

CategoryConsulting Templates, Strategy

TierRead and Download

Prepared byStratenity Advisory Team

Executive summary

A competitive positioning brief shows where a company stands versus competitors on the dimensions buyers care about, and where to differentiate. This is the Competitive Positioning from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for competitive positioning, and it walks through everything from the dimensions customers actually value to building the positioning into the proposition. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.

What is inside

What this asset covers

This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.

Context, Scope and Objectives
Approach and Methodology
The Dimensions Customers Actually Value
Mapping the Competitive Field
Diagnosing the Undifferentiated Middle
Choosing Where to Differentiate

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advisory@velorstrategy.com · stratenity.com · Contact us

Stratenity Advisory Team (2026) Competitive Positioning. Stratenity Library. Available at: https://www.stratenity.com/resources/library/engagement-workshop-comms/competitive-positioning (Accessed: the date of access).

@misc{stratenity_ctsolsolstr006, author = {{Stratenity Advisory Team}}, title = {Competitive Positioning}, year = {2026}, publisher = {Stratenity Library}, howpublished = {\url{https://www.stratenity.com/resources/library/engagement-workshop-comms/competitive-positioning}}, note = {Asset ID CT-SOL-SOL-STR-006} }

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Competitive Positioning

What this asset covers

This is a taste. The full library goes deeper.

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.