Executive summary
A diagnostic that establishes the factual baseline and evidence gaps before an organization decides which recurring offer to launch.
What is inside
What the diagnostic covers
The asset walks a small team through assembling what the organization already knows about its recurring revenue potential: how revenue is composed today, how the installed base behaves, how customers renew and repurchase, what customers have asked for, what delivery costs, and what competitors already offer on a recurring basis. It scores the quality of that evidence, names the gaps, and ends in a signed-off baseline.
- Scope: one recurring revenue question with up to five candidate offers
- Six evidence domains, from revenue composition to competitive recurring offers
- Baseline metrics for recurring share, renewal, repurchase and installed base activity
- Customer need signals and where to find them in existing records
- Delivery cost and margin evidence per revenue line
- Evidence scoring, gap identification and a closure plan with owners
- A baseline sign-off gate that releases the readiness assessment