Pricing and packaging redesign: Baseline and evidence diagnostic

A diagnostic questionnaire, evidence inventory and pocket price waterfall method. Together they establish the current-state baseline and the evidence gaps before a team redesigns its price and package mix to improve realized value.

Asset IDSTX-A0021

CategoryDiagnostic Templates

TierRead and Download

Prepared byStratenity Advisory Team

Executive summary

A diagnostic template that tells a commercial team whether its pricing evidence is strong enough to start a price and package redesign. It also fixes the reference numbers that any later redesign will be measured against.

What is inside

The 13 sections

Thirteen sections run from the decision and its limits through inputs, a repeatable analytical method, governance, measurement and practice material. Practitioners get a stakeholder questionnaire, an evidence register and a worksheet that traces each price deduction. They also get scoring anchors with a gap rule, gate and risk tables, a synthetic case with a failure scenario, and a log for peer challenge sessions.

Purpose and decision
Context and applicability
Inputs and evidence
Definitions and assumptions
Method and analytical logic
Current-state assessment
Options and business case
Recommended design
Execution and activation
Governance and risk
Measurement and benefits
Worked example and practice
Working tools and references

How to use it

How to use this diagnostic

Agree the scope, time window and data access with your sponsor. Gather transaction, deduction, cost and opportunity data, and run independent buyer interviews alongside. Work through the worksheet, have finance confirm the totals, and score each evidence dimension package by package. Take the draft to a peer challenge session. The sponsor then decides which packages can move forward and which gaps must be closed first.

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advisory@velorstrategy.com · stratenity.com · Contact us

Stratenity Advisory Team. (2026). Pricing and packaging redesign: Baseline and evidence diagnostic. Stratenity Library. https://www.stratenity.com/resources/library/diagnostic-templates/pricing-and-packaging-redesign-baseline-and-evidence-diagnostic

Stratenity Advisory Team. "Pricing and packaging redesign: Baseline and evidence diagnostic." Stratenity Library, 2026, www.stratenity.com/resources/library/diagnostic-templates/pricing-and-packaging-redesign-baseline-and-evidence-diagnostic.

Stratenity Advisory Team. "Pricing and packaging redesign: Baseline and evidence diagnostic." Stratenity Library, 2026. https://www.stratenity.com/resources/library/diagnostic-templates/pricing-and-packaging-redesign-baseline-and-evidence-diagnostic.

Stratenity Advisory Team (2026) Pricing and packaging redesign: Baseline and evidence diagnostic. Stratenity Library. Available at: https://www.stratenity.com/resources/library/diagnostic-templates/pricing-and-packaging-redesign-baseline-and-evidence-diagnostic (Accessed: the date of access).

@misc{stratenity_stxa0021, author = {{Stratenity Advisory Team}}, title = {Pricing and packaging redesign: Baseline and evidence diagnostic}, year = {2026}, publisher = {Stratenity Library}, howpublished = {\url{https://www.stratenity.com/resources/library/diagnostic-templates/pricing-and-packaging-redesign-baseline-and-evidence-diagnostic}}, note = {Asset ID STX-A0021} }

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Pricing and packaging redesign: Baseline and evidence diagnostic

The 13 sections

This is a taste. The full library goes deeper.

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.