Executive summary

A diagnostic that establishes the evidence baseline for a market entry decision and exposes the gaps before any option is appraised.

What is inside

What the diagnostic covers

The asset takes the entry question and the candidate markets and walks the team through building the evidence inventory, scoring each source for quality and currency, computing coverage ratios per evidence domain, registering gaps with owners and dates, and taking the baseline through a sign-off gate.

  • Scope: the entry question, candidate markets and the evidence baseline
  • An evidence inventory across demand, competition, barriers and internal capability
  • Quality scoring of every source with explicit thresholds
  • Coverage ratios that show where the baseline is thin
  • A gap register with owners and closure dates
  • A baseline sign-off gate before options work starts