Executive summary
A diagnostic that establishes what the organization actually knows about the profitability of each customer segment, and exposes the gaps, before anyone argues about where to invest.
What is inside
What the diagnostic covers
The asset takes the investment question and the segments the organization already uses and walks the team through building the segment profitability baseline, inventorying the evidence behind every figure, scoring each item for quality and currency, computing coverage ratios per evidence domain, registering gaps with owners and dates, and taking the baseline through a sign-off gate.
- Scope: the investment question, the segments in use and the profitability baseline
- A segment-level view of revenue, direct cost, cost to serve and contribution margin
- An evidence inventory across five domains, from segment definition to acquisition cost
- Quality and currency scoring of every evidence item with explicit thresholds
- Coverage ratios that show where the baseline is thin
- A gap register with owners and closure dates
- A baseline sign-off gate before readiness and options work starts